Brought up in Stamford, Lincolnshire, much of Seth’s childhood was devoted to football and writing. Now, at the age of 27, much of Seth’s time is dedicated to football and writing.

Seth’s first book came about as a result of football. After a series of fortunate events he was spotted by a scout in Brazil at the age of 18. The Boy in Brazil details a magical season spent playing professional football in Sorriso and was shortlisted for Football Book of the Year at the 2016 British Sport Book Awards.

More recently Seth has written Developing the Modern Footballer Through Futsal and Football’s Coming Out, which was longlisted for the William Hill Sports Book of the Year.

His fourth book is due out in August 2018.

As part of his day job, Seth is fortunate enough to work with some of the biggest names in football in his role as a community manager and copywriter for AKQA.

Away from writing, Seth has appeared alongside Alan Davies and Martine McCutcheon in his first film, due for release in 2018.

He continues to play sport and currently competes in the FA Futsal National Super League for FA Futsal Cup holders London City Futsal.


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